Re: S.Korea broadband firm sues Netflix after traffic surge

["dc () darwincosta com" <dc () darwincosta com>]

> On 1 Oct 2021, at 16:46, Mark Tinka <mark@tinka.africa> wrote:
>
> 
>
> > On 10/1/21 16:19, Blake Hudson wrote:
> >
> >
> > I'll never understand over how ISPs see content providers as the enemy (or a rival). The content is why ISPs have 
> > customers. Don't get upset when your customer uses the service that you sold them (in a way that is precisely in 
> > accordance with the expected usage)!
>
> It's because infrastructure (that's us, the network operators), still don't get it.
>
> We are no longer front & centre in the eyes of our users. They see us as an impediment... providers they must buy 
> costly megabytes of mobile data from, providers they must call to fix broken fibre, providers they must shout at when 
> a single CGN IPv4 address they sit behind breaks their Netflix, and so on and so on.
>
> Users only care about the service they use their mobile phone, tablet, console or laptop for. They don't care how 
> many customers their ISP has, whether the ISP is a small mom & pop or some global behemoth, or whether the ISP's CEO 
> is was on the cover of TIME magazine last week.
>
> As my American friend used to say, "They just want their MTV".
>
> In the late 90's and early 2000's, when content folk wanted to work with us, infrastructure folk, to grow their 
> businesses, we just saw easy, free money to tax toward our shiny new Lamborghinis and beach side holiday villas. 
> Well, guess whom we are now begging for seats on their submarine cable build projects, community funding programs, 
> and caches to be installed in our not-so-huge data centres, all for free?
>
> The reason Google, Facebook, Microsoft, Amazon, e.t.c., all built their own global backbones is because of this 
> nonsense that SK Broadband is trying to pull with Netflix. At some point, the content folk will get fed up, and go 
> build it themselves. What an opportunity infrastructure cost itself!
>
> Akamai have also quietly been building their own backbone. Wonder why.
>
> No doubt Netflix have someone either thinking about the same, or putting a plan into motion.
>
> The bad news now, is, there are plenty of many, small, local and regional ISP's who are willing to do whatever it 
> takes to work with the content providers. All that's required is some network, a half-decent data centre and an 
> exchange point. Gone are the days where customers clamored to sign up with Big Telco.
>
> If anyone wonders why "infrastructure is dead", well, this is why.
>
> 21 years later, and we still don't get it! No wonder the mobile companies are watching their slow death, from the 
> rosy days of billions from basic SMS, to the perils of 5G investments for diddly return.
>
> Wake me up when all this is over. I'll be in my wine stupor until then.
I couldn’t agree more. 
> Mark.

Cheers. 
Darwin-.