nanog mailing list archives

Re: The Choice: IPv4 Exhaustion or Transition to IPv6


From: Stephen Wilcox <steve.wilcox () packetrade com>
Date: Thu, 28 Jun 2007 19:31:55 +0100


On Thu, Jun 28, 2007 at 01:27:30PM -0400, Aaron Daubman wrote:

On 6/28/07, chuck goolsbee <chucklist () forest net> wrote:
You left out:  The "killer-app."
Compelling content *only* available via the alternative technology.
The IPv-ONLY google/porn/web/tube/iphone/whatever that enough people
want/desire/need/are-willing-to-pay-for to move the network to IPv6.

I wonder what it would take to convince a major online retailer
(Amazon?), an auction site (eBay?) or even transaction handlers
(google checkout, paypal?) to put up v6 portals that offered
across-the-board (or even select) discounts to customers coming in
through their v6-only portal?

i presume it would take you to pay for the shortfall plus the cost of their implementing this distinction

Perhaps I'm simply too naive, but I would imagine that even a small %
discount (from within the business' profit margin) would be incentive
enough to get customers to at least start asking how they can get
access to this cheaper IPv6 portal... (the lengths many people will go
to to save a little money, often even spending more than they save in
the process, is amazing in and of itself)

i cant understand why any retailer would limit its access to the marketplace for the sake of an obscure technical 
argument that their beardy long haired IT guy reckons is a good idea. imagine the board room discussion..

"and this will limit us to only 0.5% of our global market?"

"and we need to by $x,xxx,xxx of new hardware to make this happen?"

"and it will take xxxx man hours at a cost of $xxx,xxx?"

this is the core of my argument here about whether v6 is the obvious solution to v4 depletion - what is the cost to 
push this technology vs other options. it needs to be cheaper else you are working an uphill battle

...I would think it would also cause additional publicity for the
sites from the ensuing (even if only in the tech community) news
reporting, and that there may even be future gov't incentives
(write-off the discount?) for such practices.

well, that may well be worth some $$$ but only if you are the first one! and if i were amazon, i'd say okay i'll do 
this but i'm only going to list my networking books on this v6 system - i can entertain the technical world, not lose 
any revenue, incur a minimal cost, and get the marketing points

Steve


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