nanog mailing list archives
Re: Network end users to pull down 2 gigabytes a day, continuously?
From: Mikael Abrahamsson <swmike () swm pp se>
Date: Sat, 13 Jan 2007 05:27:38 +0100 (CET)
On Fri, 12 Jan 2007, Gian Constantine wrote:
I am pretty sure we are not becoming a VoD world. Linear programming is much better for advertisers. I do not think content providers, nor consumers, would prefer a VoD only service. A handful of consumers would love it, but many would not.
My experience is that when you show people VoD, they like it. A lot of people won't abandon linear programming because it's easy to just watch whatever is "on", but if you give them the possibility of watching VoD (DVD sales of TV series for instance) some will definately start doing both. Same thing with HDTV, until you show it to people they couldn't care less, but when you've shown them they do start to get interested.
I have been trying to find out the advertising ARPU for the cable companies for a prime time TV show in the US, ie how much would I need to pay them to get the same content but without the advertising, and then add the cost of VoD delivery. This is purely theoretical, but it would give a rough indication on what a VoD distribution model might cost the end user if we were to add that distribution channel. Does anyone know any rough figures for advertising ARPU per hour on primetime? I'd love to hear it.
-- Mikael Abrahamsson email: swmike () swm pp se
Current thread:
- Re: Network end users to pull down 2 gigabytes a day, continuously?, (continued)
- Re: Network end users to pull down 2 gigabytes a day, continuously? Sean Donelan (Jan 09)
- Re: Network end users to pull down 2 gigabytes a day, continuously? Gian Constantine (Jan 09)
- Re: Network end users to pull down 2 gigabytes a day, continuously? Petri Helenius (Jan 09)
- Re: Network end users to pull down 2 gigabytes a day, continuously? Marshall Eubanks (Jan 09)
- Re: Network end users to pull down 2 gigabytes a day, continuously? Marshall Eubanks (Jan 09)
- Re: Network end users to pull down 2 gigabytes a day, continuously? Michal Krsek (Jan 10)
- Re: Network end users to pull down 2 gigabytes a day, continuously? Michal Krsek (Jan 10)
- RE: Network end users to pull down 2 gigabytes a day, continuously? Frank Bulk (Jan 12)
- Re: Network end users to pull down 2 gigabytes a day, continuously? Gian Constantine (Jan 12)
- Re: Network end users to pull down 2 gigabytes a day, continuously? Michal Krsek (Jan 12)
- Re: Network end users to pull down 2 gigabytes a day, continuously? Mikael Abrahamsson (Jan 12)
- Re: Network end users to pull down 2 gigabytes a day, continuously? Steve Sobol (Jan 12)
- Nanog subscribers to pull down 2 megabytes a day, continuously ... of one thread nealr (Jan 12)
- RE: Network end users to pull down 2 gigabytes a day, continuously? Bora Akyol (Jan 15)
- Re: Network end users to pull down 2 gigabytes a day, continuously? Dave Israel (Jan 15)
- Re: Network end users to pull down 2 gigabytes a day, continuously? Stephen Sprunk (Jan 20)
- Re: Network end users to pull down 2 gigabytes a day, continuously? Alexander Harrowell (Jan 21)
- Re: Network end users to pull down 2 gigabytes a day, continuously? Joe Abley (Jan 21)
- Re: Network end users to pull down 2 gigabytes a day, continuously? D.H. van der Woude (Jan 21)
- Re: Network end users to pull down 2 gigabytes a day, continuously? Travis H. (Jan 21)
- Re: Network end users to pull down 2 gigabytes a day, continuously? Petri Helenius (Jan 21)