OT - Importance of Content

["Owens, Shane (EPIK.ORL)" <sowens () epik net>]

I was wondering the importance of content to IP providers. Is it feasible to
go after a lot of hosting companies and such as a business model and greatly
skew your traffic ratios to hopefully reach a critical mass.  I would think
at some point you would have so much content that people would start to come
to you for peering or to purchase access to get to that content which would
cause a reduction in overall transit costs, but what would that critical
mass be and how valid is that thought?

Opinions?

Shane Owens