Whats the consensus on content-bridge.com?

[Hank Nussbacher <hank () att net il>]

Just announced:
http://www.content-bridge.com/

Will this have a profound affect on CDNs or is it just marketing 
hype?  Fairly major players like America Online, Digital Island, Exodus, 
Genuity and Inktomi to ignore.

Articles:
http://boston.internet.com/news/article/0,1928,2001_444391,00.html
http://www.forbes.com/tool/html/00/Aug/0823/mu6.htm
http://www.thestreet.com/_yahoo/brknews/internet/1051099.html


-Hank