Many Americans Say They Will Avoid Breached Retailers, Study Shows

[InfoSec News <alerts () infosecnews org>]

http://www.eweek.com/security/many-americans-say-they-will-avoid-breached-retailers-study-shows.html

By Robert Lemos
eWEEK.com
2014-10-22

Following security breaches, more retail stores may feel a slump from lack 
of customer confidence, a new study suggests.

Retail stores hit by cyber-criminals have to worry about consumer 
backlash, as customers are more likely to avoid compromised retailers, 
according to a study released this week by CreditCards.com.

The survey of 865 Americans by phone found that 45 percent would either 
"definitely" or "probably" not shop at a retailer this coming holiday, if 
they learned that the company had been breached by attackers. The 
interviews, carried out by Princeton Survey Research Associates 
International, also found that higher-income and college-educated 
respondents were less likely to punish retailers for security breaches.

Yet, while consumers worry about breaches, those concerns many not be 
enough to keep them away from holiday sales, Matt Schulz, senior industry 
analyst for CreditCard.com, told eWEEK.

"I think that generally most people will just keep doing what they are 
doing, and either not worry about it because they are busy and have other 
things to worry about, or because the message is getting out there that 
the actual liability you have is actually really low,"

[...]



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