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Seeing Spies Behind the Boardrooms
From: William Knowles <wk () C4I ORG>
Date: Tue, 12 Dec 2000 17:17:09 -0600
http://www.nytimes.com/2000/12/10/business/10SHEL.html By ALISON LEIGH COWAN December 10, 2000 ADAM L. PENENBERG was just another young, obscure reporter at an online magazine in May 1988, when an article in The New Republic crossed his desk. It was about hackers, a subject he knew something about, and even though it was by Stephen Glass, a journalistic prodigy, it didn't smell right. The more that Mr. Penenberg looked into it, the more he realized that nearly everything about it was, as he put it, "unverifiable." In fact, the article was a sham, and on such shambles, careers are lost and found. Mr. Glass was soon in literary exile, and Mr. Penenberg was soon writing for Forbes magazine. Now, Mr. Penenberg seems hellbent on leaping from tales of wayward hackers joy-riding on the Web to tales of industrial espionage and cross-border double-crosses, and he has done so in a way that makes one wonder what happened to the reporter who once had a better built-in nonsense detector. The co-writer of the book was Marc Barry, a self-styled corporate spy whom Mr. Penenberg profiled two years ago in Forbes and who has the unfortunate habit of calling his co-author "Slick." The book is meant to be a series of vignettes about the little-known world in which companies think nothing about spying on one another for advantage. "It is often the difference," the authors intone, "between a fat, happy hundred- million-dollar company and bankruptcy." With the end of the cold war, they explain, all those "hard-core spooks" had to find jobs. Corporate America, they report, was all too happy to put them to work building trussed-up war rooms, trawling trade shows and otherwise turning intelligence-gathering into "one of America's fastest- growing industries." It would make for nice reading, but, unfortunately, the sprawling, overheated mess that Mr. Penenberg and Mr. Barry have delivered, "Spooked: Espionage in Corporate America" (Perseus Publishing, $26), is full of the kind of unsupported allegations and unnamed riffraff that make verification out of the question. It is, however, unintentionally hilarious in several places. "Israeli and Chinese spies are notorious for setting up front companies," the authors tell us. But, they add, as far as spying on allies goes, "Israel doesn't hold a candle to France, which has no peers." Only one page later, this news flash: "Although the French have been the most aggressive, Japan has turned business intelligence into a fine art." Today's spies, we're told, are nothing like their hokey Hollywood image. "They are often likeable guys, with a contagious laugh and disarming wit, great storytellers with anecdotes to spare," the book reports. We learn that Victor Lee, a scientist who was with Avery Dennison, a maker of adhesives, and who passed trade secrets to a Taiwanese rival, did so because he feared reliving the poverty of his youth. Readers who do not remember earlier accounts of the scandal have no clue how the authors may know Mr. Lee's state of mind. Journalists can be bought, too, apparently. "Barry says some spooks maintain a stable of trade journalists they pay on the sly," the authors report, invoking the third person. Natch, no names. Maybe it's all in Mr. Penenberg's notes, and he simply cannot reveal his sources. Real reporters do not reveal their sources, after all. But real spies do not talk this way, either not if they want to eat. It doesn't help that Mr. Penenberg and his co-author come off as such true believers in the power of competitive intelligence, the preferred term of those in the "spy community" to describe everything from faking identities to hitting the library. In the chapter about Jan Herring, the former C.I.A. agent who jump-started Motorola's intelligence unit, the authors write as if Motorola's stock rose in proportion to its devotion to competitive intelligence. To even call much of what transpires at Motorola "spying" is a stretch. Yet Mr. Herring, apparently heroic for working with a "paltry" $1 million annual budget, gets credit for mining his underlings' sources so he can furnish biographies of the people sitting across from Motorola's "ferrous willed" chief executive, Robert W. Galvin, during a negotiation. Motorola's executives "were able to make breezy conversation," the authors report, snag the deal and accomplish "what no other U.S. company had been able to do previously: crack the Japanese market." It is also hard to take the book seriously, given its way of torturing the English language. Israel is called "the plucky desert nation." Beer drinkers are "fans of the amber nectar." Lucent is spun off from "telecommunications papa AT&T." A hired gun seeking a key Toyota supplier hits pay dirt when, the book says, he "pried open" a New York phone book. Let's hope he didn't exert himself. Likewise, there are far too few instances when the authors seek comment from the companies behind all the mischief. They write as if they already know how pointless it would be. In one of many chapters about Avery Dennison, a defense lawyer hired by Four Pillars, the Taiwanese adhesive maker that paid Mr. Lee to moonlight, argues that Four Pillars was actually victimized by Avery Dennison in the seven years, 1987 to 1994, that the two companies explored joint ventures, an allegation also lodged in a countersuit against Avery Dennison. "Predictably, Avery took umbrage," the authors write. They quote Steven Fink, a company spokesman, as saying, "The lawsuit can best be characterized as a blatant attempt to distract attention from Four Pillars' own criminal conduct," and "the notion that Avery Dennison would be involved in joint venture discussions with Four Pillars or any company for a period of seven years is incredible." But the authors' own reporting earlier in the book suggests that the joint venture talks only lasted two years, from 1993 to 1995. So why mock? Surely, the omissions and skimpy attribution cannot be chalked up to space constraints. Though footnotes are nowhere to be found, the authors do devote space to other helpful matters like the history of pizza, in a chapter about skulduggery in the pizza business. "Although it is most certainly an Italian invention," the authors write of pizza, "many of the ingredients, ironically, also emigrated from elsewhere." Best to leave the discussion about the tomatoes, "at first an ornamental plant thought to be poisonous," for another time. Perhaps the biggest unsolved mystery that the authors might know something about is what happened this past summer. That is when, in what his editor at Forbes called a publicity stunt to promote this book, Mr. Penenberg quit abruptly, complaining publicly that the magazine was not defending the First Amendment. Prosecutors had wanted him to testify about an article he wrote concerning the hackers who hijacked the Web site of The New York Times in late 1998. Forbes's lawyers had arranged it so that all Mr. Penenberg had to do was swear that his reporting was true and accurate. Instead, he declined. Just as we are with his book, we are left with Mr. Penenberg's standard: Just take his word for it. *==============================================================* "Communications without intelligence is noise; Intelligence without communications is irrelevant." Gen Alfred. M. Gray, USMC ================================================================ C4I.org - Computer Security, & Intelligence - http://www.c4i.org *==============================================================* ISN is hosted by SecurityFocus.com --- To unsubscribe email LISTSERV () SecurityFocus com with a message body of "SIGNOFF ISN".
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