Bold Promises Fade to Doubts for a Trump-Linked Data Firm

["DAVID FARBER" <dfarber () me com>]

Begin forwarded message:

> From: Lauren Weinstein <lauren () vortex com>
> Date: March 6, 2017 at 11:16:30 AM EST
> To: nnsquad () nnsquad org
> Subject: [ NNSquad ] Bold Promises Fade to Doubts for a Trump-Linked Data Firm
>
>
> Bold Promises Fade to Doubts for a Trump-Linked Data Firm
>
> https://www.nytimes.com/2017/03/06/us/politics/cambridge-analytica.html
>
>      But a dozen Republican consultants and former Trump campaign
>    aides, along with current and former Cambridge employees, say
>    the company's ability to exploit personality profiles -- "our
>    secret sauce," Mr. Nix once called it -- is exaggerated.
>    Cambridge executives now concede that the company never used
>    psychographics in the Trump campaign. The technology --
>    prominently featured in the firm's sales materials and in
>    media reports that cast Cambridge as a master of the dark
>    campaign arts -- remains unproved, according to former
>    employees and Republicans familiar with the firm's work.
>    "They've got a lot of really smart people," said Brent
>    Seaborn, managing partner of TargetPoint, a rival business
>    that also provided voter data to the Trump campaign. "But it's
>    not as easy as it looks to transition from being excellent at
>    one thing and bringing it into politics. I think there's a big
>    question about whether we think psychographic profiling even
>    works."
>
> - - -
>
> --Lauren--



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