Secrets of Silicon Valley - the Persuasion Machine

["Dave Farber" <farber () gmail com>]

Begin forwarded message:

> From: Brian Randell <brian.randell () newcastle ac uk>
> Date: August 13, 2017 at 5:08:28 PM EDT
> To: "farber () gmail com" <farber () gmail com>
> Cc: Brian Randell <brian.randell () newcastle ac uk>
> Subject: Secrets of Silicon Valley - the Persuasion Machine
>
> Hi Dave:
>
>  I’ve just watched "Secrets of Silicon Valley - the Persuasion Machine”, a one-hour BBC TV documentary, in which 
> Facebook and Cambridge Analytica featured heavily. The BBC have a page describing this program (at 
> http://www.bbc.co.uk/programmes/b091zhtk), with links to the program itself on iPlayer, but I understand iPlayer (a 
> superb service)  is restricted to the UK. However, you might nevertheless want this for IP.
>
> > The Persuasion Machine
> > Secrets Of Silicon Valley, Series 1 Episode 2 of 2
> >
> > Jamie Bartlett reveals how Silicon Valley's mission to connect the world is disrupting democracy, helping plunge us 
> > into an age of political turbulence. Many of the Tech Gods were dismayed when Donald Trump - who holds a very 
> > different worldview - won the American presidency, but did they actually help him to win? With the help of a key 
> > insider from the Trump campaign's digital operation, Jamie unravels for the first time the role played by social 
> > media and Facebook's vital role in getting Trump into the White House. But how did Facebook become such a powerful 
> > player?
> >
> > Jamie learns how Facebook's vast power to persuade was first built for advertisers, combining data about our 
> > internet use and psychological insights into how we think. A leading psychologist then shows Jamie how Facebook's 
> > hoard of data about us can be used to predict our personalities and other psychological traits. He interrogates the 
> > head of the big data analytics firm that targeted millions of voters on Facebook for Trump - he tells Jamie this 
> > revolution is unstoppable. But is this great persuasion machine now out of control? Exploring the emotional 
> > mechanisms that supercharge the spread of fake news on social media, Jamie reveals how Silicon Valley's persuasion 
> > machine is now being exploited by political forces of all kinds, in ways no one - including the Tech Gods who 
> > created it - may be able to stop.
>
> Cheers
>
> Brian



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