Interesting People mailing list archives

Yahoo Japan to use Google search


From: Dave Farber <dave () farber net>
Date: Tue, 27 Jul 2010 18:40:24 -0400




Begin forwarded message:

From: Rodney Van Meter <rdv () sfc wide ad jp>
Date: July 27, 2010 4:46:23 PM EDT
To: David Farber <dave () farber net>
Subject: Yahoo Japan to use Google search


Dave, for IP, if you wish:

http://www.nytimes.com/2010/07/28/technology/28yahoo.html?src=busln

Yahoo Japan will use Google technology to power its Internet search engine and search advertising platform, the 
Japanese company announced Tuesday, diverging from a nascent alliance between the U.S. Internet portal Yahoo and 
Microsoft.

The deal puts Yahoo Japan, partly owned by the U.S. company, on a sharply different path from that of its American 
cousin, Yahoo, which is planning to use Microsoft’s Bing search technology by the end of this year under an agreement 
announced in 2009.

<snip>

Yahoo holds 34.8 percent of Yahoo Japan, while Softbank, the Japanese cellphone and Web giant, owns 38.6 percent.

Google’s share of Web searches in Japan has been growing, but it still trails Yahoo Japan, the market leader. 
According to Net Ratings, a research firm, Yahoo Japan grabs 53.2 percent of Web queries in the country, followed by 
Google at 37.3 percent. Microsoft’s MSN and Bing searches garnered just 2.6 percent.

<snip>

       --Rod

Rodney Van Meter
associate professor, Faculty of Environment and Information Studies, Keio University, Japan
rdv () sfc wide ad jp
personal: http://web.sfc.keio.ac.jp/~rdv/
Murai Lab: http://www.sfc.wide.ad.jp/IRL/
GIGA: http://ic.sfc.keio.ac.jp/





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