Interesting People mailing list archives
Re: Google "disapproves" net neutrality ad
From: David Farber <dave () farber net>
Date: Mon, 26 Oct 2009 07:18:40 -0400
Begin forwarded message: From: "Ed Gerck, Ph.D." <egerck () nma com> Date: October 26, 2009 3:12:57 AM EDT To: dave () farber net Cc: ip <ip () v2 listbox com> Subject: Re: [IP] Re: Google "disapproves" net neutrality ad[Dave: I'm not sure you are receiving my emails, I'm sending by another server -- for IP if you like]
Any of you may already know this, but from 5% to over 50% (depends on how competitive the keyword is) of google's revenue is due to click-through fraud. The distorted logic of why a seller does not want to change to avoid the fraud has been a fascinating subject for me inthe past 15 years. It is best summarized in the phrase "a car stolen is a car sold" that (to save space here) you can google (thanks, google!) for my comments on it. It is similar to the phrase "when a fraud is a sale" that you can also google.
Google does not admit to more than a fraction of click-through fraud and there has been at least one class action lawsuit with payback (small compared with the fraud revenue).
It seems that the current high level of click-through fraud does notreally affect google's big accounts, due to their resources to supervise and bargain weight, but is largely carried by the medium to low tiers, the bulk of users.
Best regards, Ed Gerck www.gerck.com ------------------------------------------- Archives: https://www.listbox.com/member/archive/247/=now RSS Feed: https://www.listbox.com/member/archive/rss/247/ Powered by Listbox: http://www.listbox.com
Current thread:
- Google "disapproves" net neutrality ad Dave Farber (Oct 24)
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- Re: Google "disapproves" net neutrality ad David Farber (Oct 24)
- Re: Google "disapproves" net neutrality ad David Farber (Oct 24)
- Re: Google "disapproves" net neutrality ad David Farber (Oct 24)
- Re: Google "disapproves" net neutrality ad David Farber (Oct 24)
- Re: Google "disapproves" net neutrality ad David Farber (Oct 24)
- Re: Google "disapproves" net neutrality ad David Farber (Oct 26)