The Upside? Expect Less Junk Mail

[David Farber <dave () farber net>]

Begin forwarded message:

From: Carl Malamud <carl () media org>
Date: November 8, 2008 6:22:20 AM EST
To: David Farber <dave () farber net>
Subject: The Upside? Expect Less Junk Mail

From the Silver Lining Department at the Washington Post:

At the rate things are going, credit card companies will send a  
billion fewer unsolicited offers to consumers by the end of the year,  
dropping from 5.2 billion offers last year, according to data released  
yesterday by Synovate Mail Monitor, a market research firm. Home- 
equity credit mailings dropped 66 percent in the third quarter this  
year to 72.9 million, compared with 215 million in the same period  
last year, according to market research firm Mintel Comperemedia.  
Mortgage mailings dropped 44 percent to 182.4 million from 324.1  
million in same period last year.

Among large institutions, Citibank and Charles Schwab cut back the  
most, reducing 98 and 95 percent, respectively, of their consumer- 
banking solicitations in the third quarter of this year compared with  
the second, according to Mintel. Bank of America mailed 49 percent  
fewer credit card offers and HSBC, one of the first banks to announce  
big subprime write-offs in the housing crisis, sent 44 percent less.

http://www.washingtonpost.com/wp-dyn/content/article/2008/11/07/AR2008110703575.html




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