ABC fawning over crippled DVRs

[David Farber <dave () farber net>]

Begin forwarded message:

> From: Richard Forno <rforno () infowarrior org>
> Date: May 19, 2008 8:48:48 PM EDT
> To: Infowarrior List <infowarrior () attrition org>
> Cc: David Farber <dave () farber net>
> Subject: ABC fawning over crippled DVRs

> From the ABC 'upfront' event today where they pitch their various new
> shows and themes for the coming seasons.   Blogged by the NYT, we see
> yet another "benefit" of crippled DVR devices:
>
> http://tvdecoder.blogs.nytimes.com/2008/05/13/upfronts-live-blogging-the-abc-upfront/
>
> < - >
>
>
> 4:34: Here’s a fancy way to combat DVR use: cable video on demand wi 
> th
> fast-forwarding disabled. Mr. Shaw said media buyers should work with
> networks to encourage the implementation of this form of V.O.D. (ABC
> is already testing it in a small number of local markets.)
>
> 4:25: Now it’s time to remind advertisers that television is still t 
> he
> dominant form of media. “Television is important to our viewers, yo 
> ur
> customers,” said Mike Shaw, ABC’s sales chief.
>
> Mr. Shaw discussed the impact of digital video recorder playback.
> “It’s no surprise that the highest rated shows have the highest li 
> ve
> and recorded viewing,” he said.
>
> < - >
>
> These people just don't get it......DVRs are so popular and allow
> shows to be popular BECAUSE folks can time-shift to watch them when
> it's convenient AND do so in a manner condusive to their viewing
> habits and interests -- ie, fast-forwarding through the commercials.
>
> ....and in related news, it seems NBC and Microsoft have re-ignited
> the Broadcast Flag debate:
>
> http://www.boingboing.net/2008/05/16/microsoft-and-nbc-en.html
>
> The more things change......

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