"InfoWorld is not dead"

[David Farber <dave () farber net>]

Begin forwarded message:

From: Steven Cherry <s.cherry () ieee org>
Date: March 26, 2007 10:31:38 AM EDT
To: David Farber <dave () farber net>
Subject: "InfoWorld is not dead"

http://weblog.infoworld.com/techwatch/archives/010942.html

March 26, 2007

InfoWorld folds print mag to focus on online and events

Yes, the rumors are true. As of April 2, 2007, InfoWorld is  
discontinuing its print component. No more printing on dead trees, no  
more glossy covers, no more supporting the US Post Office in its rush  
to get thousands of inky copies on subscribers' desks by Monday  
morning (or thereabouts). The issue that many of you will receive in  
your physical mailbox next week -- vol. 29, issue 14 -- will be the  
last one in InfoWorld's storied 29-year history.

But let me dispel any other rumors. InfoWorld is not dead. We're not  
going anywhere. We are merely embracing a more efficient delivery  
mechanism --the Web -- at InfoWorld.com. You can still get all the  
news coverage, reviews, analysis, opinion, and commentary that  
InfoWorld is known for. You'll just have to access it in a browser  
(or RSS reader) -- something more than a million of you already do  
every month.

[....]

InfoWorld, though, is a for-profit business not unlike the businesses  
many of you run or work for. I am an editor, which means I answer to  
the readers, not the advertisers. That will never change.  
Nonetheless, I also know how the business works, or in some cases,  
doesn't work. The ad-driven economic model that supported print  
magazines for years (publishers deliver a steady stream of highly  
qualified readers, and advertisers pay for the privilege of putting  
ads in front of them) is unraveling. Given the alternative,  
advertisers want more immediate gratification and measureable results  
than print can afford them. On the Web, they can know who and how  
many people are viewing their message; they can target specific  
audiences and know exactly what they are getting. They can engage  
potential customers directly in ways print magazines never allowed.  
There's no more guesswork.

<snip>


--
   Steven Cherry, +1 212-419-7566
   Senior Associate Editor
   IEEE Spectrum, 3 Park Ave,  New York, NY 10016
   <s.cherry () ieee org>  <http://www.spectrum.ieee.org>


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