Apple and Mac comment

[David Farber <dave () farber net>]

Begin forwarded message:

From: Ed Gerck <egerck () nma com>
Date: January 19, 2007 2:10:56 PM EST
To: David Farber <dave () farber net>
Subject: Apple and Mac comment

[Dave -- for IP, thank you]

I now often read complaints that Apple is focusing on locked-in devices
for locked-out
markets. But is that really a bad thing? I wonder what IP'ers would  
think.

True, Apple and Macs are getting much deserved attention...because of
the iPod and the
iPhone. And that's fine. If the way to keep Macs alive and thriving is
by selling iPods
and iPhones, all Mac users certainly like it. Almost anyone who uses a
Mac appreciates
the user interface, the design and, now the performance (Intel).

A design that is even better with more buttons in that, old pesky
one-button-mouse that
once was almost a religious issue among Mac users. Which shows another
need for the
Mac and Apple, conversely, which is to bring innovation to IT in the
same way that other
IT designs brought innovation to the Mac. The performance also benefited
from other IT
designs, and economy of scale.

And locked-in devices will always exist. There is a need for them, if
nothing else just
 to break into new markets. Steve Jobs found this out with iTunes,  
which
changed
the way people buy music.

Best,
Ed Gerck




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