Gilding the Lily

[David Farber <dave () farber net>]

Begin forwarded message:

From: Ken Deifik <kenneth.d () adelphia net>
Date: May 24, 2006 12:23:00 PM EDT
To: dave () farber net
Subject: Re: [IP] Gilding the Lily

Dave,
A few days after this terrific video started making the rounds a team  
at Microsoft admitted that THEY had created the video.  At least they  
can laugh at themselves.
http://www.ipodobserver.com/story/25957

Microsoft Confirms it Originated iPod Box Parody Video Tuesday, March  
14th, 2006 at 2:05 PM - by Brad Cook

Microsoft spokesman Tom Pilla on Tuesday confirmed with iPod Observer  
that his company initiated the creation of the iPod packaging parody  
video that was first reported last month. "It was an internal-only  
video clip commissioned by our packaging [team] to humorously  
highlight the challenges we have faced RE: packaging and to educate  
marketers here about the pitfalls of packaging/branding," he said via  
e-mail.

The video, which surfaced on You Tube but has since been removed and  
can now be found on Google Video, pokes fun at Microsoft's tendency  
toward cluttered packaging by imagining how the company would have  
designed the box for the original iPod. Where Apple's design is  
sparse, Microsoft's final creation is full of so many stickers and  
other information that the photo of the MP3 player can be barely seen.

Mr. Pilla noted: "While MS did not release the video, it's natural to  
share funny things with friends. So while we didn't publicly share  
the video, it was shared with appropriate teams internally. We're  
happy to see others enjoy the laugh as well."









Begin forwarded message:

From: "Kevin G. Barkes" <kgbarkes () gmail com>
Date: May 24, 2006 7:55:57 AM EDT
To: dave () farber net
Subject: Gilding the Lily
Reply-To: kgbarkes () gmail com

What the iPod box would look like if designed by Microsoft:

http://youtube.com/watch?v=YuCpqWQzl0Q&search=%22Microsoft%20I-pod%22

According to Lee Gomez in his Portals column in The Wall Street Journal:

"The video exposes the entire Windows aesthetic with humor and striking
realism. You'd expect it to have been made by pranksters at Apple or the
company's fans. In fact, it was produced by designers at Microsoft, in a
spirit of self-criticism. It's as if they know the sort of great
design they
ought to be doing, but are too smothered by a corporate culture to
deliver
it."


Regards,

KGB

-----
Kevin G. Barkes
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