Ads Created by Users

[David Farber <dave () farber net>]

Begin forwarded message:

From: Dewayne Hendricks <dewayne () warpspeed com>
Date: May 11, 2006 5:31:48 PM EDT
To: Dewayne-Net Technology List <dewayne-net () warpspeed com>
Subject: [Dewayne-Net] Ads Created by Users
Reply-To: dewayne () warpspeed com

[Note:  This item comes from reader Scott Berry.  DLH]

From: Scott Berry <sjb () optonline net>
Date: May 11, 2006 2:14:24 PM PDT
To: 'Dewayne-Net Technology List' <dewayne-net () warpspeed com>
Subject: Ads Created by Users

Looks like ad agencies are next in line for disintermediation.  Not  
that this should be much of a surprise…

Scott

An Agency's Worst Nightmare: Ads Created by Users

By JULIE BOSMAN, New York Times

Published: May 11, 2006

IT all happens in 24 seconds. Like a souped-up Transformer robot, a  
silver Sony stereo rapidly deconstructs, then reassembles into the  
shape of a flat-screen television. The television then converts into  
a DVD player. The DVD player to digital camera. The camera to  
portable PlayStation.

The animated spot is the latest television commercial for Sony  
Electronics, but its creator is not a technology wizard at either of  
Sony's two advertising agencies. The commercial is the work of Tyson  
Ibele, a 19-year-old from Minneapolis who won a contest on the cable  
network Current TV for its first viewer-created ad message; it will  
run for the first time today.

User-generated content, best known for fueling the popularity of Web  
sites like YouTube and MySpace, is rapidly taking hold in  
advertising. Dozens of entries were submitted for the Current  
contest, and Mr. Ibele's commercial will run for one to two months on  
the network. In the coming weeks, more user-generated ads for  
companies like L'Oréal and Toyota will follow the Sony commercial.

[snip]

<http://www.nytimes.com/2006/05/11/business/media/11adco.html? 
ex=1305000000&en=0488b91d695a5873&ei=5090&partner=rssuserland&emc=rss>
Weblog at: <http://weblog.warpspeed.com>



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