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Stephen King's wireless marketing campaign for "Cell"
From: David Farber <dave () farber net>
Date: Tue, 17 Jan 2006 13:05:46 -0500
Begin forwarded message: From: "Alan A. Reiter" <reiter () wirelessinternet com> Date: January 17, 2006 10:54:31 AM EST To: Dave Farber <dave () farber net> Subject: Stephen King's wireless marketing campaign for "Cell" Hi Dave, I don't know if this is interesting to IPers, but... Stephen King hates cellular phones won't use them. He says, "They're 21st-century slave bracelets." But his new horror novel, "Cell," is being published this month, and there will be a major marketing campaign thCA includes sending SMS messages to 100,000 cellular phone users. The marketing exhorts people to purchase the book, buy ringtones (in King's voice) and wallpapers and to join the Stephen King VIP Club. Members of the Club will be able to hear a podcast of King discussing "Cell." If you're a Club member you get to hear the podcast a week before everyone else. The book has a Web site, www.cellthebook.com. The lengthy article in the "Wall Street Journal" concludes: "Mr. King, 58, sees cellphones as an impingement on personal freedom. 'If you've got one, it becomes addictive,' he said in the interview. 'Also, people can always find you.' "The veteran horror writer says he got the idea for his new novel while watching a beautifully dressed woman standing outside a New York hotel, talking on her cellphone. What would happen, he wondered, if she suddenly received a message telling her to kill people? 'I cruise the landscape, looking for things that would make people nervous,' he says. "He doesn't pretend to know whether his fans will buy his ring tones. He did try to convince his publisher to record a ring tone that consisted solely of Mr. King saying, 'Don't answer it, don't answer it.' But Scribner rejected the idea, he says." WSJ link:http://online.wsj.com/article/SB113745182031647918.html? mod=technology_featured_stories_hs
Alan ------------------------- Alan A. Reiter, president Wireless Internet & Mobile Computing E-Mail: reiter () wirelessinternet com Weblogs: http://www.CameraPhoneReport.com http://www.WirelessMuse.com http://www.WicWeblog.com http://www.WirelessPodcastReport.com Web site: http://www.wirelessinternet.com Phone: 1-301-634-1586 ------------------------------------- You are subscribed as lists-ip () insecure org To manage your subscription, go to http://v2.listbox.com/member/?listname=ip Archives at: http://www.interesting-people.org/archives/interesting-people/
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- Stephen King's wireless marketing campaign for "Cell" David Farber (Jan 17)