more on Philips device could force TV viewers to watch ads

[David Farber <dave () farber net>]

Begin forwarded message:

From: James Hogan <james () jamesphogan com>
Date: April 21, 2006 2:41:24 AM EDT
To: dave () farber net
Subject: Re: [IP] more on Philips device could force TV viewers to  
watch ads

This kind of thing is perhaps the greatest favor that the  
"entertainment"
industry could do for the public. It is difficult to describe the  
degree to
which the quality of life improves when one gets rid of the thing-- 
totally.
A good way of realizing what the TV does to you is to turn it off for a
month, allow the withdrawal symptoms to subside, and adjust to the real
world. Then try turning it on again and get a feel of how totally the
addiction had taken hold, and how truly ghastly the experience has now
become.

        James Hogan
        Ireland

----- Original Message -----
From: "David Farber" <dave () farber net>
To: <ip () v2 listbox com>
Sent: Friday, April 21, 2006 1:36 AM
Subject: [IP] more on Philips device could force TV viewers to watch ads


> Begin forwarded message:
>
> From: Lee Revell <rlrevell () joe-job com>
> Date: April 20, 2006 8:06:39 PM EDT
> To: dave () farber net
> Cc: ip () v2 listbox com, caesar () starkreality com
> Subject: Re: [IP] more on Philips device could force TV viewers to
> watch ads
>
> On Thu, 2006-04-20 at 19:42 -0400, David Farber wrote:
> > Although the public details of this are limited at the present
> > time, one
> > wonders what would be stopping "broadcasters" from preventing users
> > from
> > changing channels during the show as well?  Maybe I'm a cynic, but I
> > foresee
> > "broadcasters" using this technology to force viewers to either watch
> > "Survivor 2015: LAX" or pay up.
>
> I can't see broadcasters ever deploying this - it would fail in the
> marketplace.  I know a lot of people who got hooked on Tivo and now
> would give up TV rather than go back to non-skippable commercials.
>
> I think the future for TV advertisers is ubiquitous product  
> placement -
> think '24', where every shot has a Cisco, Ford, or Dell product in it.
> And it works whether people Tivo it, watch it on TV with the  
> commercials
> or download it with bittorrent.
>
> Lee
>
>
>
>
>
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