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Scientists scan brains for political clues
From: David Farber <dave () farber net>
Date: Wed, 03 Nov 2004 08:21:54 -0500
Begin forwarded message: From: Claudio Gutierrez <gutierrezclaudio () terra cl> Date: November 3, 2004 8:18:39 AM EST To: Dave Farber <dave () farber net> Subject: Scientists scan brains for political clueshttp://edition.cnn.com/2004/TECH/11/02/political.brain.scans.ap/ index.html
Brain scanning is moving rapidly beyond diseases to measuring how we react to religious experiences, racial prejudice, even Coke versus Pepsi. This election season, some scientists are trying to find out whether the technology can help political consultants get inside voters' heads more effectively than focus groups or polls.
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- Scientists scan brains for political clues David Farber (Nov 03)