Fwd: Yet more Google stats

[Dave Farber <dave () farber net>]

Delivered-To: dfarber+ () ux13 sp cs cmu edu
Date: Wed, 05 May 2004 21:38:39 -0400
From: David Akin <david () davidakin com>
Subject: Yet more Google stats
To: Dave Farber <dave () farber net>

Hi Dave --

This is a week or so old, but here's more Google grist for the mill from 
Comscore Media Metrix, the firm that's trying to do for the Web what 
Nielsen's has done for TV.  I have lightly edited a press release sent my 
way. Other than that, I make no claims as to its accuracy.

What I find remarkable about the numbers Comscore presents here is how 
close Yahoo! is to Google in many categories. (In one important area to 
advertisers --- penetration -- Yahoo is actually better).

David Akin
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Blog: http://davidakin.blogware.com



-----Original Message-----
From: Press () comscore com [mailto:Press () comscore com]
Sent: Thursday, April 29, 2004 3:03 PM
Subject: Google Files for IPO, Related comScore Data


Greetings,

This afternoon, Google filed papers with the Securities and Exchange
Commission for its pending initial public offering.  ...  To aid you
in your research and coverage of Google's S-1 filing, below are key online
search engine usage data courtesy of comScore Networks, the industry
standard in online search measurement.
__________________________

*       SEARCH VOLUME:  In total, Americans conduct between 3.0 and 3.5
billion searches per month.  More than one billion of these searches are
typically conducted at Google.  The average search engine user conducted 32
searches in February.  The average Google user conducted 25 searches at the
engine, more than twice the average number of searches (12) conducted by
users of the top ten engines.   (Source: comScore qSearch)

*       SHARE OF SEARCH:  In February, Google controlled approximately 35
percent of searches conducted at major search engines by U.S. Internet
users.  Yahoo!, its closest competitor, conducted 30 percent of searches by
U.S. Internet users in February.  Among worldwide Internet users (Anglophone
population), Google's lead is even more dramatic, with the company
accounting for more than 43 percent of all searches. (Source: comScore
qSearch)

Share of Online Searches
February 2004
Source: comScore qSearch        

                  U.S. Internet Users    Worldwide Internet Users
                                          (Anglophone population)
Google Sites            34.7%                     43.3% 
Yahoo! Sites            30.0%                     30.8% 
MSN-Microsoft Sites     15.4%                     14.1% 
Time Warner Network     15.0%                      7.1% 
Ask Jeeves               1.9%                      1.7% 
All Other                3.0%                      3.0% 


*       PENETRATION:  Approximately 50 percent of all U.S. search engine
users conducted at least one search at Yahoo! in February, the highest
penetration of any search engine.  Google ranked second, conducting at least
one search for 45 percent of all U.S. search engine users. (Source: comScore
qSearch)


*       UNIQUE VISITORS:  Combined, search sites reach more than 130 million
Americans or approximately 85 percent of all Internet users each month,
ranking Search/Navigation among the most popular categories on the Web.
Just over 65 million people visited Google sites in March 2004, an increase
of 23.5 percent versus March 2003. (Source: comScore Media Metrix)

Unique Visitors and Audience Reach
March 2004
Source: comScore Media Metrix
U.S. Home, Work and University Internet Users   

                         Unique Visitors    Reach %
                               (000)    

Total Internet Users          154,051         100       
Search/Navigation Category    131,030         85.1      

Google Sites                   65,029         42.2      
Yahoo! Search                  59,755         38.8      
MSN Search                     48,912         31.8      
AOL Proprietary Search         34,629         22.5      
Ask Jeeves                     17,524         11.4      
Lycos Network Search            9,024          5.9      

*       PROPERTY BREAKDOWN:  Below is a breakdown of traffic to Google's
network of sites.  With the March introduction of Froogle as one of the tabs
on the Google home page, traffic to this section of the site is likely to
increase quickly in the coming months. (Source: comScore Media Metrix)

Property Breakdown:  Google Sites
March 2004
Source: comScore Media Metrix
U.S. Home, Work and University Internet Users   
        
                         Unique Visitors
                              (000)     

Google Sites                  65,029    
   GOOGLE.COM                 63,057    
      Google Web Search       58,494    
      Google Images           15,924    
      Google Directory         5,074    
      Google News              3,277    
      Google Groups            1,954    
      Froogle                    749    
   BLOGSPOT.COM                3,382    



--

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