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TiVo-Nielsen deal could aid advertisers
From: Dave Farber <dave () farber net>
Date: Sat, 07 Feb 2004 08:56:15 -0500
From: Monty Solomon <monty () roscom com> Subject: TiVo-Nielsen deal could aid advertisers TiVo-Nielsen deal could aid advertisers By Sam Diaz, Knight Ridder, 2/6/2004 TiVo and Nielsen Media Research, the television ratings company, announced a deal Wednesday in which TiVo will provide a breakdown of how its customers are using their digital video recorders. That means Nielsen will find out whether viewers are watching "American Idol" live or watching it a day later and, more importantly, which commercials they're skipping and which were watched a second time. ... http://www.boston.com/ae/tv/articles/2004/02/06/tivo_nielsen_deal_could_aid_advertisers/ ------------------------------------- You are subscribed as interesting-people () lists elistx com To manage your subscription, go to http://v2.listbox.com/member/?listname=ip Archives at: http://www.interesting-people.org/archives/interesting-people/
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- TiVo-Nielsen deal could aid advertisers Dave Farber (Feb 07)