Yea, right, sure thing: T-Mobil says let's have GPRS take off by cutting prices to $10.89 per megabyte. (such a bargain!! :-) )

[Dave Farber <dave () farber net>]

------ Forwarded Message
From: "the terminal of Geoff Goodfellow" <geoff () iconia com>
Date: Wed, 5 Mar 2003 07:55:02 +0100
To: "Dave E-mail Pamphleteer Farber" <farber () cis upenn edu>
Subject: Yea, right, sure thing: T-Mobil says let's have GPRS take off by
cutting prices to $10.89 per megabyte.

T-Mobile Cuts Data Prices
By 70% to Stimulate Usage

By NIC FILDES
DOW JONES NEWSWIRES

LONDON -- German wireless company T-Mobile International AG said it will
slash the cost of sending data by up to 70% to stimulate customer usage
across its networks.

The move, along with new services and handsets designed to give T-Mobile
users easier access to e-mail and Internet, may put pressure on other
operators to cut prices, as high tariffs have been considered one of the
hurdles to greater use of data services over cellphones.

T-Mobile Chief Executive Rene Obermann told a conference of journalists in
London on Wednesday that the price cuts, which will be available on both
General Packet Radio Service, or GPRS, and third generation, or 3G,
networks, aren't designed to attract more users to its network, but instead
to tempt existing users to access and transfer more data using their
cellphone.

Mr. Obermann said the commercial impact of lower prices will be offset by
increased usage of data services. T-Mobile, a unit of Deutsche Telekom AG,
wants data services, including text, to account for 20% of its average
revenue per user, or ARPU, in fiscal 2004.

Nikesh Arora, chief marketing officer for T-Mobile, told the conference that
the company will set the price for the transfer of data, such as downloading
ringtones and accessing Web pages, at under €10 ($10.89) per megabyte in all
of its markets, with no commitment required from the customer. He added that
for consumers willing to commit to a contract, prices will be lower.

--snip--

http://online.wsj.com/article/0,,SB104683056536799160,00.html

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geoff.goodfellow () iconia com * Prague - CZ * telephone +420 603 706 558
"success is getting what you want & happiness is wanting what you get"
http://www.nytimes.com/library/tech/99/01/biztech/articles/17drop.html
http://www.tapsns.com/members-bio/geoff-goodfellow.shtml



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