Interesting People mailing list archives

Robotic Nation


From: Dave Farber <dave () farber net>
Date: Fri, 25 Jul 2003 06:51:48 -0400


Date: Thu, 24 Jul 2003 18:19:38 +0300
From: Peter Nixon <peter () peternixon net>
Subject: Robotic Nation


I thought IP might find this interesting...

http://marshallbrain.com/robotic-nation.htm

I went to McDonald's this weekend with the kids. We go to McDonald's to eat
about once a week because it is a mile from the house and has an indoor play
area. Our normal routine is to walk in to McDonald's, stand in line, order,
stand around waiting for the order, sit down, eat and play.

On Sunday, this decades-old routine changed forever. When we walked in to
McDonald's, an attractive woman in a suit greeted us and said, "Are you
planning to visit the play area tonight?" The kids screamed, "Yeah!"
"McDonald's has a new system that you can use to order your food right in the
play area. Would you like to try it?" The kids screamed, "Yeah!"


The woman walks us over to a pair of kiosks in the play area. She starts to
show me how the kiosks work and the kids scream, "We want to do it!" So I
pull up a chair and the kids stand on it while the (extremely patient) woman
in a suit walks the kids through the screens. David ordered his food, Irena
ordered her food, I ordered my food. It's a simple system. Then it was time
to pay. Interestingly, the kiosk only took cash in the form of bills. So I
fed my bills into the machine. Then you take a little plastic number to set
on your table and type the number in. The transaction is complete.


We sat down at a table. We put our number in the center of the table and
waited. In about 10 seconds the kids screamed, "When is our food going to get
here???" I said, "Let's count." In less than two minutes a woman in an apron
put a tray with our food on the table, handed us our change, took the plastic
number and left.


You know what? It is a nice system. It works. It is much nicer than standing
in line. The only improvement I would request is the ability to use a credit
card.


I will make this prediction: by 2008, every meal in every fast food restaurant
will be ordered from a kiosk like this, or from a similar system embedded in
each table.


As nice as this system is, however, I think that it represents the tip of an
iceberg that we do not understand. This iceberg is going to change the
American economy in ways that are very hard to imagine.

Continued at: http://marshallbrain.com/robotic-nation.htm

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