Super scrutiny of media

[Dave Farber <dave () farber net>]

> Date: Tue, 22 Jul 2003 10:23:00 +1000
> From: Nathan Cochrane <ncochrane () theage fairfax com au>
> Subject: Super scrutiny of media
> To: "Dave Farber (E-mail)" <dave () farber net>
> ip
>
> Hi Dave
>
> A proposed supercomputer simulation could quantify for the first time key
> truths surrounding cross-media ownership laws in Australia.
>
> Rob Stocker, a lecturer and PhD student from Charles Sturt University in
> NSW, will simulate the effect media organisations have on public opinion in
> a series of computational runs. The complex relationships between people and
> the media they consume has been reduced to a series of assumptions and fed
> into an algorithm that he hopes will shed light on the reasons why the
> public chooses certain opinions.
>
> Early sample runs through the simulation confirm the worst fears of those
> opposed to increased concentration of media into a few powerful hands,
> Stocker says. He simulated a single media outlet ("node") with a high level
> of influence over 100 simulated citizens ("sims"). The sims could interact
> among themselves but found themselves increasingly falling into line behind
> the central media outlet.
>
> "As time spent connected to the media increased, there was rapid conversion
> to the media state," Stocker says.
>
> MORE:
> http://bilskirnir.blogspot.com/2003_07_01_bilskirnir_archive.html#1058833212
> 75520298
>
> -
> Nathan Cochrane
> Deputy IT Editor
> :Next:
> The Age and Sydney Morning Herald
> http://www.next.theage.com.au
>
>
>
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