Movie Advertising Lawsuit

[David Farber <farber () tmail com>]

-----Original Message-----
From: David Geerinck <geerinck () att net>
To: dave () farber net
Subject: For IP: Movie Advertising Lawsuit
Date: Fri, 21 Feb 2003 11:30:36 -0500

For IP if like:
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Dave,

I just ran across this news report of a class action lawsuit filed 
against the Loews chain of movie theatres because the theatres play ads 
prior to starting the movie.  Now, I am no fan of movie ads (although I 
admit a certain affinity for the campy concession stand "teasers"), 
however I think that this points to a larger issue: should frivolous 
lawsuits be classified as "domestic terrorism" and their lawyers 
declared "enemy combatants"?

Inquiring minds...

David Geerinck
geerinck () att net
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Exhibitors Draw Fire on Pre-Movie Blurbs
http://story.news.yahoo.com/news?tmpl=story&u=/nm/20030220/film_nm/film_movieads_dc_1

By Carl DiOrio
HOLLYWOOD (Variety) - High school teacher Miriam Fisch wants those four 
minutes of her life back -- and she thinks Loews Cineplex ought to pay 
for their alleged theft.

In a class-action lawsuit filed in Illinois state court on behalf of all 
Loews patrons, the Chicago-area English teacher claims the theater 
circuit's policy of playing pre-film product commercials amounts to a 
deceptive business practice because the ads begin at the time advertised 
as the start of a feature movie.

<snip>

The suit seeks "lost time" damages of up to $75 per plaintiff covered 
under a class action, as well as an injunction to force Loews to 
stipulate separately when its onscreen ads will run and when movies will 
play.

<snip>

Litowitz and another Chicago attorney, Mark Weinberg, operate a Web site 
called NoMovieAds.com. He described Fisch as a "friend" who was troubled 
by the intrusion of ads prior to the showing of Miramax's "The Quiet 
American" at a Loews in suburban Chicago.

<snip>
-- Dave

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