Interesting People mailing list archives
IP: more on tivo
From: Dave Farber <dave () farber net>
Date: Fri, 03 May 2002 15:46:16 -0400
Date: Fri, 3 May 2002 12:36:23 -0700 From: Brad Templeton <brad () templetons com> To: farber () cis upenn edu I think the battle between the PVR like the Tivo and the studios is going to be long and "interesting." I've written an essay on some elements of the future of TV advertising, and a possible solution that minimizes the DRM they are pushing for. www.templetons.com/brad/tvfuture.html A summary of observations from the essay: 1) Watching TV ads is a terrible deal. The advertiser pays the network about a penny to expose you to an ad. You're selling an hour of your attention for $1.20, a small fraction of minimum wage. 2) At the same time, if nobody watches the ads (and with PVRs nobody does) they need to find another way to make their money. 3) Their main plan now is DRM all the way to the monitor, so that nobody can make a PVR that skips ads without their permission 4) My alternative is to let us pay for TV, and give people a discount all the way down to free if they do watch the ads. 5) To make sure you watch, no need for draconian controls, just ask a simple multiple choice question on the remote after viewing the ad. Since answering a question improves ad memory retention immensely, you would need to watch far fewer ads to get your TV free if you want it free. If you don't want it free -- watch no ads. ------ End of Forwarded Message For archives see: http://www.interesting-people.org/archives/interesting-people/
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- IP: more on tivo Dave Farber (May 03)