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IP: VoiceStream's GPRS Launches In Stealth Mode


From: David Farber <dave () farber net>
Date: Tue, 16 Oct 2001 10:20:32 -0400


From: Dewayne Hendricks <dewayne () warpspeed com>

[Note: I'm posting this to provide some context on the Handspring Treo announcement from yesterday. If Treo is going to be successful, part of that success is going to depend on widespread availability of GPRS. DLH]

VoiceStream's GPRS Launches In Stealth Mode
By Kristy Bassuener
October 15, 2001
<http://article.WirelessWeek.com/UM/T.ASP?A3.3.337.1.460395446>

Unlike its carrier counterparts, which have announced the launches of next-generation GPRS service on a market-by-market basis, VoiceStream Wireless has chosen to roll out its GPRS service quietly.

Although the carrier's strategy is not immediately apparent, VoiceStream has had its GPRS services available to customers in all of its U.S. markets for two weeks, according to two call-in customer service representatives. A spokeswoman confirmed the company had made a ''soft launch'' of iStream and will be making an announcement shortly, but would not comment further.

The service, dubbed iStream, enables always-on access to already-existing e-mail accounts and the Internet from a mobile phone, Windows CE handheld, or laptop computer. According to VoiceStream's Web site, iStream coverage in former Powertel markets including southern Texas and Mobile, Ala., which VoiceStream purchased during its May merger with the carrier, began today. iStream customers may either choose a 'bucket' type rate plan or pay as they go.

''It doesn't make sense for us to go out and say it's available in a couple markets here and there,'' VoiceStream spokeswoman Kim Thompson said last week. ''That's already been done.''

Competitors AT&T Wireless Services and Cingular Wireless rolled out initial GPRS services in the Seattle area in July and August, respectively. Cingular plans to launch the services in the Carolinas later this month, spokesman Clay Owen said. North Carolina is one of 11 states that VoiceStream's U.S. footprint currently does not cover.

Perhaps the answer to VoiceStream's perceived silence on iStream lies with its latest ties to Cingular Wireless: Earlier today, the carriers' top executives held a press conference to announce a network joint venture. Under the deal, VoiceStream soon will be able to launch its mobile services using Cingular's network in California and Nevada markets. Cingular, in turn, will finally have a foot in the door in New York City -- one of the country's biggest wireless markets. The joint venture covers voice as well as data services, Cingular's Owen said.

VoiceStream also may have chosen to initially keep quiet about its new data service to ensure that any glitches or bugs in the new network get squashed before a big media play.




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