IP: Average Users Spend 2,600 yen Monthly for I-Mode

[David Farber <dave () farber net>]

Average Users Spend 2,600 yen Monthly for I-Mode

November 20, 2001 (TOKYO) -- Japan's i-mode users spend 2,614 yen monthly 
on average for paid information and shopping through i-mode services, NTT 
Group company InfoCom Research Inc. found in its survey conducted in August 
2001.

This amount was 1.4-times more than the results of a similar survey carried 
out in July 2000, in which the average amount was 1,845 yen.

The details of the items users bought most are as follows: fee-based ring 
melodies and music data ranked first, and other fee-based information 
ranked second. As a whole, the items that ranked first to sixth were all 
online-related digital contents, and this trend has stayed the same from 
the last survey. However, users who purchased CDs, videotapes, and DVDs 
increased most from 7.8 percent to 16.4 percent, which showed that the 
ratios of goods-selling services also have increased gradually.

InfoCom Research first announced the survey, and then accepted responses on 
its i-mode Web site. The number of effective responses was 888. The 
population was estimated to be heavy i-mode users, but the survey shows 
that users are purchasing more products and spending more on i-mode as they 
get accustomed to the i-mode payment system. (122.69 yen = US$)


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