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IP: Make believe


From: David Farber <dave () farber net>
Date: Sun, 25 Mar 2001 02:08:55 -0500

http://www.siliconvalley.com/docs/opinion/dgillmor/dg032501.htm

It came as a sad little surprise to learn last week that Hollywood studios 
have been setting up phony Web sites to create buzz for new movies. The 
sites, supposedly run by fans, are just the latest version of some 
standard tricks in parts of the marketing world.

Manipulators of all varieties have discovered that the Internet is the 
medium from heaven.

And that requires us to relearn the boundaries of trust.

Dan Gillmor, Technology Columnist
San Jose Mercury News

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