IP: Marketing double-talk from Amazon

[David Farber <dave () farber net>]

> From: John Shoch <shoch () alloyventures com>
> To: "Dave Farber (E-mail)" <dave () farber net>
>
> Dave,
>
> For your amusement.
>
> The Web may be a wonderful medium for sales and marketing,  but the growth
> of the web also supports the growth of marketing double-talk.  From the
> Amazon web site:
>
> "We've also changed our pricing on some books, CDs, DVDs, and videos: for
> some products prices have stayed the same, for some products prices are
> lower, and for some products we've reduced our discounts. "
>
> Do they really think their customers are so stupid they will not recognize
> that "we've reduced our discounts" is another phrase for "prices are
> higher"??
>
> John Shoch
> Alloy Ventues



For archives see: http://www.interesting-people.org/