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IP: WIRELESS ADVERTISING TAKES SHAPE
From: David Farber <dave () farber net>
Date: Wed, 04 Jul 2001 06:21:09 -0400
WIRELESS ADVERTISING TAKES SHAPE The Wireless Advertising Association has drafted guidelines for a standard way to display advertising on cell phones and PDAs. The standards state, for instance, the number of characters that an ad accompanying a short text message may have, and how long a pop-up ad may occupy the screen. The WAA hopes its guidelines will help jumpstart the wireless advertising industry, giving encouragement to carriers and wireless providers who are spending billions on next-generation networks. Ovum Consulting predicts that revenue from wireless advertising will reach the billion-dollar level by 2006, but Jupiter isn't quite as sanguine. It's sticking with a $700 million by 2005 forecast. (ZDNet News 2 Jul 2001) <http://news.excite.com/news/zd/010702/17/wireless-ad-standards>
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- IP: WIRELESS ADVERTISING TAKES SHAPE David Farber (Jul 04)