IP: What Pops Up Must Come Down

[David Farber <dave () farber net>]

> Date: Sun, 22 Jul 2001 00:14:19 -0400
> To: Dave Farber <farber () cis upenn edu>
> From: Monty Solomon <monty () roscom com>
> Subject: What Pops Up Must Come Down
>
> What Pops Up Must Come Down
> By Ronald Warren Deutsch
>
> 2:00 a.m. July 20, 2001 PDT
>
> The more advertisers shout, scream and try to coerce users to pay
> attention to them -- be it swooping shadows of Jurassic creatures
> hovering over text or jumbo-sized XCam2 pop-up ads -- the more
> software developers are shouting back with products to block them out.
>
> These programs come in a host of assorted flavors with names
> including AdsOff, Close Popup, Mr. KillAd, Advertising Killer,
> PopNot, AllGone, PopUp Hunter, Nagger, AdDelete, AdPurger, AdStopper,
> Pop-Up Stopper, Pop-Up Killer and PopUp Eraser.
>
> And since the arrival of the X10's XCam2 pop-ups, users are
> downloading and installing them in droves. According to CNET's
> Download.com, the numbers are now in the hundreds of thousands.
>
> http://www.wired.com/news/ebiz/0,1272,45306,00.html



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