IP: marketing doublespeak from amazon/border's

[David Farber <dave () farber net>]

> Date: Mon, 06 Aug 2001 08:56:08 -0700
> From: brett watson <brett () the-watsons org>
> Reply-To: brett watson <brett () the-watsons org>
> To: farber () cis upenn edu
> Subject: marketing doublespeak from amazon/border's
> X-Mailer: Mulberry/2.1.0b3 (Win32)
>
> dave, dont' know if you frequent border's or amazon but they are 
> "partnering" in some way with their online service.  so here is a clip of 
> the announcement and these two paragraphs were in this *exact* order in 
> the announcement:
>
> --------------------------------------------------
> What will happen to my existing Borders.com account information?
>
> Borders.com and Amazon.com care about your privacy. Accordingly, any
> information you have previously provided to Borders.com or Amazon.com
> will not be shared between our two companies.
>
> What do I need to know to start shopping?
>
> If you have previously shopped at both Borders.com and Amazon.com --
> The new Borders.com site uses Amazon.com's e-commerce engine. As a
> result, if you've visited Amazon.com before, Borders.com will
> automatically recognize you. That means you're ready to enjoy all of
> the advantages of our new site.
> ------------------------------------------------
>
> so they won't share my information but if i've visited amazon before, 
> border's will automatically recognize me?  on one hand, i don't care as i 
> frequent both but in this world of privacy fears, it's just another step 
> towards my having a global identity and *that* i do not like.
>
> -b



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