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IP: U.S. WEB SITES FALL SHORT OF GLOBAL PRIVACY STANDARDS


From: David Farber <dave () farber net>
Date: Fri, 17 Aug 2001 13:01:25 -0400



From: "the terminal of Geoff Goodfellow" <geoff () iconia com>

U.S. WEB SITES FALL SHORT OF GLOBAL PRIVACY STANDARDS
A survey of 75 U.S. corporate Web sites found that none were in compliance
with a set of international privacy guidelines developed by the U.S. and
the European Union last year. The guidelines require companies to: notify
consumers how their personal data is used; use the information only for its
stated purpose; allow consumers to examine and correct data collected about
them; give consumers an option to forbid sharing that data for marketing
purposes; store the data in a secure manner; and provide recourse for
consumers whose privacy has been violated. The survey, conducted by
Andersen, found that travel and leisure companies scored the best on notice
and security provisions, while financial services firms were most likely to
offer adequate choice. U.S. companies must make progress on revamping their
Web privacy standards or "Disruption to the conduct of business is a real
risk," says Andersen principal Kerry Shackelford. (Reuters 16 Aug 2001)
http://news.excite.com/news/r/010816/11/net-tech-privacy-dc

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geoff.goodfellow () iconia com, Prague CZ * tel/mobil +420 (0)603 706 558
"success is getting what you want & happiness is wanting what you get"
http://www.nytimes.com/library/tech/99/01/biztech/articles/17drop.html



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