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IP: Microsoft (surrebuttal for some complaints)
From: Dave Farber <farber () cis upenn edu>
Date: Fri, 13 Oct 2000 17:47:20 -0400
X-Sender: rmm () mail unidot com (Unverified) X-Mailer: Windows Eudora Pro Version 3.0.1 (32) Date: Fri, 13 Oct 2000 21:15:37 -0700 To: Dave Farber <farber () cis upenn edu> From: "Robert M. McClure" <rmm () unidot com> Subject: Microsoft (surrebuttal for some complaints) More for the good IP'ers. Quite a number of comments have been sent in response to my paper on Microsoft. Some of them were very well reasoned and some others were from people who didn't seem to actually read what I wrote. Without attribution I will provide a little additional commentary on some of the points. (Supportive posts have been ignored as redundant.)Let's, whether we agree with the pro or anti-Microsoft's position, be somewhat fair when we consider Microsoft's rise to success. Microsoft has been the business success story of the last 50 years and, while one may deride the technical innovation of the firm, no one can take away from its ability to capitalize on a business opportunity and to be constantly on the right side of business decisions requires real "VISION" -- a quality often missing in other business or political leaders.No one is arguing with this. In fact, I made the point that Microsoft's most significant innovation was in the arena of business policy.1. Gates and Allen formed a company to develop software for a machine that had just been developed by a company that could not meet the demand for a few hundred. Gates dropped out of Harvard (in what had to appear a really dumb move to his friends and family) and, according to he and Allen, talked of having "a computer in every home and office running Microsoft software" -- at that time, there were about 20 of these computers and there was no Microsoft software.Microsoft Basic was a significant software engineering job. Squeezing a useable language, which had been developed at Dartmouth and which enjoyed widespread usage, into the tiny machine was indeed a tough job, but did not require invention.2. Digital Research could not cut a deal with IBM to make the CP/M operating system the IBM standard (the only seemingly viable choice since the other industry stand was Apple DOS, a proprietary Apple product). Microsoft was there -- to license OS86 from Seattle Products and then to buy the company.Licensing an operating system from one firm and then licensing it to another was a good business move, but not innovative in the technological sense.3. IBM chose not to demand an exclusive licence or an outright sale. This was the beginning of its demise as the "setter of standards" and Microsoft was there as Compaq, Tandy, HP, AST, etc. produced the early clones and MS-DOS (really Microsoft) became the standard.Bad mistake by IBM. But Microsoft does not deserve kudos for this one.4. Lotus and WordPerfect did not choose to develop quality applications for the Macintosh; Microsoft did, thus positioning itself for the eventual success of Windows.Lotus and WordPerfect did not, but others did. It should be noted, though, that Microsoft's products for the Mac never have achieved the penetration for the Macintosh that they achieved for Windows. What they have obtained has largely been subsequent to the success of Windows.5. Visicorp put its eggs in the Graphical User Environment basket -- a GUI that was not part of the Operating System -- Gates said from Day 1 that it belonged in the Operating System.To what does "it" in the previous paragraph refer? When Visicalc was first introduced (on the Apple II) there was no GUI on the Apple. *Apple* saw from the very first that a good user interface was essential, long before Gates ever thought about Windows.6. Lotus and WordPerfect put all their eggs in the OS/2 basket and did not develop quality Windows products (if ever) until it was too late and the game was over.Another (possibly) bad business decision, not a bad technical decision. Almost all unbiased observers believed that OS/2 was a better Windows than Windows. It was more stable, more efficient, etc.So, if it were not for error, Digital Research, Visicorp. Lotus, and WordPerfect would be the leading software firms --= instead they are out of business (or owned by someone else) -- and IBM would control the hardware world.This needs to be shown. Simply claiming it does not make it true. In fact, that so many firms have not been able to compete helps make the case that Microsoft disadvantaged the competition and thereby harmed consumers. (I don't believe that, but it is just as good an argument as that all of these august firms fell on their own saber.)It seems to me that Microsoft deservers credit for capitalizing on opportunity rather than derision for lack of innovationI give them full credit for capitalizing on the business opportunity, but still deride them for lack of innovation. Another writer sent the following:I read through Bob's text. I had a bit of a problem with: "Windows was basically copied from the Apple operating system (which itself was copied from Xerox). The first two versions of Windows were disasters. Only when MS reached version 3 did they succeed in producing a system that was workable." "Word was derivative of numerous word processing systems (Word Perfect, Word Star, Borland, etc) then on the market. Excel was similarly derivative of already available spreadsheets (Lotus 123, etc). It was widely believed in the industry that Microsoft used secret hooks into their operating system that were not published for use by other application software houses. Everything else was easily justified but this stuff represents unsupported opinion. In the para about windows he says Microsoft copied Apple but took 3 versions before they made something useful. if it was a copy why wasnt it workable first time out. Does not really compute.The primary reason for this was Gates' stubborn inssistence that "tiling" of windows was the only way to go, in spite of the view of most observers that overlapped windows were preferable. On the matter of opinion, I agree that what I said was my opinion. It was stated as opinion. Supporting evidence was introduced abundantly before Judge Jackson. Those were the facts. We are all entitled to our own opinions, but not our own facts.And I would disagree that word was a derivative of wordperfect. It was soooooooooo different from wp people had trouble doing training. it was simply too user friendly for the secretaries that had mastered the arcana of alt-this and shift-that.The statement was "Word was derivative of *numerous* word processing systems..." WordPerfect, as was true of most early word processing software, was not graphically oriented. Neither were any of the other major word processing programs of the day. Nevertheless, they had substantially all of the features of early day Word. I am not trying to imply that Word was not a good, or even excellent, engineering job, only that it was not innovative. Yet another reply:1: Price A monopoly provider would sell at a much higher price than $50 to maximize revenue.Even a monopoly finds that there is a limit to pricing. Too high a price both discourages consumption and provides a price umbrella in invite competition. I do not know how the price was originally determined. I just observed that it had not changed significantly while the underlying hardware did.A rational business cannot sustain selling at or even near marginal cost, particularly for a product with such large development costs. Microsoft priced to sell, not to gouge.Correct. However, it was noted that the marginal cost was nearly zero. A reading of Microsoft's financial statements indicates that profits were higher than normal.2: Innovation Word, Excel, Access, Windows, IE - love them or hate them, they are all significantly better than their competition - that is why they sell so well. Microsoft may not get it right the first time (Remember the first version of Excel - on the Mac - so buggy that you were lucky to type a paragraph between crashes) Cisco also buys innovation - as does Intel (have you seen their investment portfolio?) and any other rational player in this fickle market.Every single item of software mentioned in the previous paragraph was developed following established software. I was not trying to make the case that Microsoft did not have good programmers (they do) but rather that innovations originated elsewhere. This statement remains unrebutted. Nor was I trying to make the case that other companies do not buy innovation or even steal it, but rather that Microsoft has an underserved reputation for innovation.3: Irresponsible Behavior If the products were so buggy and wasted productivity - then why did *everybody* buy them? Because like it or not, they were each rated better than their competition by the only judge that matters - the marketFirst, *everybody* does not buy them. Nor can it be argued that market success goes only to the better product. There are entirely too many counter-examples that I am prepared to recite. If the "market" had perfect information the picture might change, but it does not.Lets not forget those tens of billions of dollars toward global causes that Bill has donated.I also did not claim that Bill Gates was not a good citizen and had not donated to worthy causes. I was merely supporting the case that the government had not persecuted Microsoft unjustly.In short, given the volumes of software shipped with personal computers, if there were true competition, the price would more likely be one-quarter to one-third of the current price.Obviously Robert is not a business person.Wrong.Price is not set by marginal cost of production, which he admitted is near $0 for software. The price to charge is what people are willing to pay.Absolutely correct, but willingness to pay does not mean that no gouging is occurring. To wit: OPEC. Note previous comment above on price limits for monopolies. (Even OPEC has a limit: the cost of converting coal and shale to fuel.)Microsoft does not have an obligation to charge a low price for their software, and who is he to say that 1/3 to one 1/2 is a reasonable price. What about the cost of a Siebel seat or an Oracle license? Maybe they should be charged for gouging the customer too?I agree that they do not have an obligation to charge a low price, but under the rules of the game as written by the Congress and signed by the President they do have certain obligations. They are not permitted to discrinate between equivalent buyers, they are not permitted to bundle (in certain circumstances), and they are not permitted to cross-subsidize. Dragging in Siebel and Oracle is a canard since neither have the market share needed to be a monopolist.They are not because their customers to an analysis and determine that$2000is a fair price for their software. I suggest that if he doesn't like paying Microsoft prices, he pay Linux prices for something else.That is equivalent to arguing that if you do not like the price of gas you should buy an electric car.This kind of flawed logic about what is in the public good is not a service to the community. The real interest of the consumer is free markets with market prices. If the economics of the computer industry is togravitate tomonopolies until the next Microsoft comes along, then that is probably better than having centrally planned software prices.Again I see a failure to read my original article. I stated quite clearly that the entire issue of antitrust legislation is a completely separate issue, and that I tend to favor doing away with all of it. However, since these laws *are* on the books, I think they should be enforced. Having laws that are not enforced is an invitation to disrespect for the law as a whole. I hope this writer is not suggessting that. If someone would like to mount a campaign to have the issue reconsidered in Cogress, please let me know. </blockquote></x-html>
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