IP: Judge: You can't call your product "better" than a competitor's

[Dave Farber <farber () cis upenn edu>]

Wait till this hits the computer field!!!!



> Date: Tue, 04 Jan 2000 11:57:20 -0700
> To: Dave Farber <farber () cis upenn edu>
> From: Brett Glass <brett () lariat org>
> Subject: Judge: You can't call your product "better" than a competitor's
>
> This just in: A Federal judge rules that a company can be held liable
> for damages due to "false and misleading" advertising if it claims
> that its products are "better" than its competitors'.
>
> --Brett Glass
>
>
> >  Published Tuesday, January 4, 2000, in the San Jose Mercury News
> >
> >  Judge bans Papa John's pizza
> >  from using `better' in its ads
> >
> >  DALLAS (AP) -- A federal magistrate Monday ordered Papa John's
> >  to remove its ``Better Ingredients, Better Pizza'' slogan from
> >  storefronts and pizza boxes and pay Pizza Hut $468,000 in damages.
> >
> >  Pizza Hut, the industry leader, claimed the slogan and advertising
> >  campaign unfairly maligned its product. In November, a jury decided
> >  Papa John's advertisements were false and misleading.
>
> http://www.mercurycenter.com/premium/business/docs/pizza04.htm