IP: Japan ATIP Seminar: TV in the Next Millennium

[Dave Farber <farber () cis upenn edu>]

                          ATIP TECHNOLOGY SEMINAR
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                         "TV in the Next Millennium"

                               Pete Schirling

                         Senior Consulting Engineer,
            Internet Media Strategy and Market Development, IBM

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Time and Date: February 25, 1999 (Thursday), 6:30 PM
Location: Tokyo ATIP offices
6-15-21 Roppongi, Harks Roppongi Bldg. 1F Minato-ku, Tokyo 106
tel. 03-5411-6670 fax 03-5411-6671

ABSTRACT

The technology shift from an analog based TV system to a digitally based
infrastructure will forever change how the world views and uses the medium
of television. It will also make both mediums dependent on a single
parameter, BANDWIDTH. Though the distinction between the traditional TV and
the Personal Computer will only be evident to the viewer by the content
received rather than its underlying technologies, bandwidth will be the key
factor in the industries ability to deliver content. Emerging technologies
including displays, security, networks and content and their impact, both
direct and indirect, on the medium and our lives in the 21st Century will be
discussed in this presentation but above all it will be bandwidth and its
utilization that will dominate the industry and this talk.

Biographical Sketch

Pete Schirling has been with IBM for 33 years 30 of which were with IBM
Microelectronics. He has been involved in many IBM projects including
development of RISC architecture, flat film memory, and the IBM Digital
Video Group which develops MPEG-related products. Mr Schirling is currently
a Senior Consulting Engineer in the Internet Media Group, working on
standards and alliances such as the MPEG (ISO/IEC JTC1/SC 29 WG11) and DAVIC
(member of the Management Committee and Chief Editor for DAVIC
specifications). In addition to chairing the U.S. MPEG committee and NCITS
L3.1 (formerly X3L3.1), Mr Schirling is Head of Delegation for the United
States at international meetings of WG11 as well as coproject editor for
part 1, of MPEG-2, and ISO/IEC 13818-1 (Systems). Peter is a Senior Member
of IEEE.