IP: Microsoft Plans Stealth Blitz to Mend Its Image

[Dave Farber <farber () cis upenn edu>]

Microsoft Plans Stealth Blitz to Mend Its Image


Public relations: Times finds media strategy meant to give look of public
support. Firm says it's only a proposal.


By GREG MILLER and LESLIE HELM, LA Times Staff Writers


Stung by the public relations fallout from antitrust investigations of its
business practices, Microsoft Corp. has secretly been planning a massive
media campaign designed to influence state investigators by creating the
appearance of a groundswell of public support for the company.




http://www.latimes.com/HOME/NEWS/BUSINESS/UPDATES/lat_microsoft0410.htm