ip: Intel's line at Internet World -- this IS AN INTEL pr on

[Dave Farber <farber () cis upenn edu>]

( BW)(INTEL)(INTC) "Making Money and Saving Money on the Internet
Using Connected PC" is Theme for Intel Keynote at Internet World




Business Editors & Computer Writers




SANTA CLARA, Calif.--(BUSINESS WIRE)--March 13, 1997--"Making
money and saving money on the Internet using the Connected PC" is
the theme for Intel's keynote address at Internet World this week.


In his presentation, Frank Gill, executive vice president and
general manager of the Internet and Communications Group, Intel
Corporation, explored the opportunities for business to both make
money and save money by addressing new capabilities, new markets
and new customers using the Connected PC and the Internet.


During his presentation before several thousand Internet World
attendees, Gill stated that the growth of the Internet has been
responsible for revitalizing the PC industry.  The Connected PC
offers business the opportunity to take advantage of these changes
in order to deliver innovative marketing and service programs, but
he warned that there is no "easy" money.  Gill demonstrated how
emerging Internet technologies, including many developed by Intel,
are enabling business to create new opportunities on the Internet.
Inside the corporate world, increased efficiency via training and
network management tools were explored.  Outside the corporate
world, creative new marketing programs and products for financial
institutions and the music industry were highlighted.


"The Gold Rush to the Internet is over.  The time is ripe now for
getting down to business.  Using Connected PCs combined with the
Internet, businesses can now add value in significant ways to
offer customers new products and new services.  They can reach
down the wire and impact their clients quickly and directly," said
Gill.  "We are only at the beginning of the development of these
new business approaches where both the customer and business will
benefit."


New Ways of Doing Business; Making Money




In conjunction with JamTV, Gill demonstrated the ability of a fast
growing company to use innovative business models to reach new
customers and new markets in the exploding music entertainment
industry.  The JamTV demo utilized hybrid application technology
to deliver personal, interactive computing to customers.  A
demonstration with Wells Fargo Bank illustrated the possibilities
of a well established industry leader to offer new banking
services and products using Internet telephony and streaming video
technologies.


The Connected PC and the Intranet; Saving money




Using powerful multimedia PC platforms with the Intranet, Gill
demonstrated how corporations are able to connect with workers in
new ways.  Within the corporate firewall, business is challenged
with lowering costs and increasing efficiency of workers.  A
corporate training demo using networked multimedia and multicast
technologies showed that cost effective training and business
briefings can be done quickly and efficiently to a large and often
geographically dispersed employee population.  Faced with
increasing costs to manage PCs in the office, a demonstration of
Intel's LANDesk(R) products for PC Management illustrated the
ability to lower the total cost of ownership for PCs, without
losing the flexibility needed by the individual in the
corporation.


Intel's Role in the Internet






The Intel Architecture Lab (IAL) is the technology "incubator"
for Intel Corp.  One of IAL's main functions is to pursue
standards efforts around interoperability and networked multimedia
to improve the Internet experience.  This includes: Internet
telephony, the study and development of Internet infrastructure
technologies such as QOS (quality of service), RSVP (reservation
protocol), streaming video and audio, and firewall security.  Many
of these technologies are then offered to the Internet community
at large with the goal of accelerating the growth and quality of
experience on the Internet.


Gill concluded that these technologies and others still in
development will enable business to accelerate their opportunities
to make new connections with customers.  The call to action is for
business is to use the Connected PC to innovate and communicate
with customers globally.


More information about Intel's activities at Internet World Spring
is available on Intel's web site at http://www.intel.com/pressroom
.


Intel, the world's largest chip maker, is also a leading
manufacturer of personal computer, networking, and communications
products.  Through innovative technologies, Intel is committed to
improving the Internet experience for PC consumers.  Additional
information is available at http://www.intel.com .  -0-


Note to Editors: Other brands or products are trademarks or
registered trademarks of their respective holders.




--30--jm/sf*  nb/sf




CONTACT:  Intel Corp.


Christina Blackwell, 503/264-7849


christina_blackwell () ccm jf intel com


















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