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IP: PAYMENT BY THE WORD
From: Dave Farber <farber () central cis upenn edu>
Date: Mon, 06 May 1996 12:56:57 -0400
PAYMENT BY THE WORD James Gleick reports that some Web-searching services will now let advertisers sponsor an individual word. For example, if you search for "golf"at Yahoo, an ad for golf offers to let you win a set of clubs, and a click on "golf" at Lycos gets you an ad and a contest offer from Cobra Golf. Another example: AT&T and Sprint both have bought the word "telephone" from various search services. (New York Times Magazine 5 May 96 p32) the article also says that IBM bought words "Microsoft" and "Gates" -- you see an IBM ad
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- IP: PAYMENT BY THE WORD Dave Farber (May 06)