IP: Net and Web Baselines for Commercial Development

[Dave Farber <farber () central cis upenn edu>]

From: Donna Hoffman <hoffman () colette ogsm Vanderbilt Edu>
To: farber () central cis upenn edu
Date: Mon, 15 Jul 1996 18:47:00 -0500 (CDT)


Dave:


Greetings:


You may be interested in our new, nontechnical revision of our previous
working paper reanalyzing the CommerceNet/Nielsen Internet estimates.  


   Hoffman, Novak and Kalsbeek (1996), "Internet and Web Use in the United
         States: Baselines for Commercial Development," July 10. 


    www2000.ogsm.vanderbilt.edu/baseline/internet.demos.july9.1996.html


The revision provides a new segmentation based upon Internet and Web use and
an analysis of important demographic characteristics, computer usage
behavior, and general computer and Web-specific activities for these
segments.


There is also an appendix (229k) containing detailed tables in which we
analyze an additional 38 marketing variables by each segment for men and
women separately. 


      www2000.ogsm.vanderbilt.edu/baseline/internet.demos/appendix.html


We provide these easily accessible analyses in the interests of furthering
industry understanding of consumer behavior on the emerging commercial medium
of the World Wide Web and invite your comments, questions, and criticisms.


Best,


DLH
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Professor Donna L. Hoffman                  hoffman () colette ogsm vanderbilt edu
Owen Graduate School of Management          615-343-6904 voice
Vanderbilt University                       615-343-7177 fax
Nashville, TN 37203                         129.59.210.109 CU-SeeMe


Project 2000:      http://www2000.ogsm.vanderbilt.edu/
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