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IP: NIELSEN COUNTS ON THE NET
From: Dave Farber <farber () central cis upenn edu>
Date: Sun, 21 Jul 1996 18:33:34 -0400
After triggering controversy last year over its Internet user counting methodology, the A.C. Nielsen company is back -- with even higher figures. The company was roundly criticized when it projected some 24 million North American Internet users, but after going back and reinterviewing 2,800 of the original 4,200 survey participants, Nielsen now says that the only problem with the first numbers is that they were a little low. (Broadcasting & Cable 15 Jul 96 p16)
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- IP: NIELSEN COUNTS ON THE NET Dave Farber (Jul 21)