Re: Crowdsourced Christmas Cwestions

["Rob, grandpa of Ryan, Trevor, Devon & Hannah" <rMslade () shaw ca>]

Date sent:              Sat, 08 Jan 2011 10:40:49 +0000 (GMT)
From:                   Drsolly <drsollyp () drsolly com>

> > I mentioned this to Gloria when I got home, and she said that the girls would
> > have just googled "why is red a Christmas colour?"  So, I did that.
>
> Coca Cola.

Crowdsourcing loses again!

Clement Clark Moore's poem was written in the early 1800s, and, even though it 
didn't get popular for another twenty years, the illustrated versions were 
enormously popular by the mid-1800s.  Coca-Cola didn't jump on the bandwagon 
until early in the 1900s.  Obviously they thought the congruence of colours was a 
good marketing match, but they hardly influenced the choice.

The illustrated versions probably emphasized red and white (the poem doesn't 
mention a red suit) because of pre-existing identifications with Christmas, and we 
are back to holly and the complementarity of red with green boughs ...

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