one of the best marketing ploys

[Gadi Evron <ge () linuxbox org>]

The following is a very good article on how diamonds were made what they 
are today by advertising alone. 80 years ago, only a few pounds of 
diamonds were sold globally every year.

Today, diamonds are an inseparable part of the courtship ritual, women 
self-worth image, and whether some women would even give men a chance.

This article tells the story of how they did it, and are still at it:
http://www.theatlantic.com/doc/198202/diamond

        Gadi.


-- 
Gadi Evron,
ge () linuxbox org.

Blog: http://gevron.livejournal.com/
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