Capital One Says Its e-Mail 'Too Important to be Spam'

[Paul Ferguson <fergdawgster () gmail com>]

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Yikes.

No wonder phishing is so successful...

[snip]

Kevin, a 40-year-old from Sacramento, Calif., likes to keep a tidy inbox.
He's very deliberate about removing himself from mailing lists and anything
else that might clog up his e-mail. So recently, when he received a
marketing pitch from his credit card company, Capital One, he quickly asked
to be removed from its list. The response he got surprised him.

"We bring these offers to customers as part of our customer agreement and
therefore do not provide a means to prevent this valuable information from
reaching them," the firm responded.

In other words: "No."

Kevin, who requested that we withhold his last name for privacy reasons,
was surprised and disappointed by the rejection.

"They seem to be reserving the right to waste money by annoying me ...
while my feelings about opting out make clear that I am not a valuable
target of their marketing," he said.

Because Capital One has an established business relationship with Kevin, it
has the right to contact him via e-mail under the terms of the CAN-SPAM
Act.

[snip]

More:
http://redtape.msnbc.com/2009/06/kevin-a-40-year-old-from-sacramento-calif-
likes-to-keep-a-tidy-inbox-hes-very-deliberate-about-removing-himself-from-
mai.html

- - ferg

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-- 
"Fergie", a.k.a. Paul Ferguson
 Engineering Architecture for the Internet
 fergdawgster(at)gmail.com
 ferg's tech blog: http://fergdawg.blogspot.com/
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