Can technology spot copyrighted materials?

["Richard M. Smith" <rms () computerbytesman com>]

Media, Web companies set copyright rules 
http://news.yahoo.com/s/ap/20071019/ap_on_hi_te/online_video_13;_ylt=AmDW2Rm
ndhLe.s.Yh8C57OoE1vAI

By GARY GENTILE, AP Business Writer Fri Oct 19, 3:53 AM ET 

LOS ANGELES - A coalition of major media and Internet companies Thursday
issued a set of guidelines for handling copyright-protected videos on large
user-generated sites such as MySpace. 

Conspicuously absent was Google Inc., whose YouTube Web site this week
rolled out its own technology to filter copyrighted videos once they've been
posted.

Media companies Walt Disney Co., Viacom Inc., CBS Corp., NBC Universal and
News Corp. joined Internet companies Microsoft Corp., MySpace, Veoh Networks
and Dailymotion to issue the guidelines, which would require sites to use
filtering technology to block copyrighted clips from being posted without
permission.

The incentive for the coalition's Web sites and others to comply is the
media companies' promise not to sue if any copyrighted material sneaks past
their best efforts to block it.

"Today's announcement marks a significant step in transforming the Internet
from a Wild West to a popular medium that respects the rule of law," NBC
Universal president and chief executive Jeff Zucker said in a statement. "By
recognizing the mutual benefits of a technology-based framework to control
piracy, technology and content companies have laid the foundation for the
lawful growth of video on the Internet."

...

 <http://www.ugcprinciples.com/> http://www.ugcprinciples.com/

UGC Services should use effective content identification technology
("Identification Technology") with the goal of eliminating from their
services all infringing user-uploaded audio and video content for which
Copyright Owners have provided Reference Material (as described below). To
that end and to the extent they have not already done so, by the end of
2007, UGC Services should fully implement commercially reasonable
Identification Technology that is highly effective, in relation to other
technologies commercially available at the time of implementation, in
achieving the goal of eliminating infringing content. UGC Services should
enhance or update the Identification Technology as commercially reasonable
technology that makes a meaningful difference in achieving the goal becomes
available.

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