[privacy] Why it is important to delete those Google cookies on a regular basis

["Richard M. Smith" <rms () computerbytesman com>]

http://www.ft.com/cms/s/c3e49548-088e-11dc-b11e-000b5df10621.html

Google’s goal to organise your daily life


By Caroline Daniel and Maija Palmer 

Published: May 22 2007 21:08 | Last updated: May 22 2007 21:08

 
<http://mwprices.ft.com/custom/ft2-com/html-quotechartnews.asp?FTSite=FTCOM&q=GOOG&searchtype&expanded=&countrycode=us&s2=us&symb=GOOG&company=NEW>
 Google’s ambition to maximise the personal information it holds on users is so great that the search engine envisages 
a day when it can tell people what jobs to take and how they might spend their days off.

Eric Schmidt, Google’s chief executive, said gathering more personal data was a key way for Google to expand and the 
company believes that is the logical extension of its stated mission to organise the world’s information.

Asked how Google might look in five years’ time, Mr Schmidt said: “We are very early in the total information we have 
within Google. The algorithms will get better and we will get better at personalisation.

“The goal is to enable Google users to be able to ask the question such as ‘What shall I do tomorrow?’ and ‘What job 
shall I take?’ ”

The race to accumulate the most comprehensive database of individual information has become the new battleground for 
search engines as it will allow the industry to offer far more personalised advertisements. These are the holy grail 
for the search industry, as such advertising would command higher rates.

Mr Schmidt told journalists in London: “We cannot even answer the most basic questions because we don’t know enough 
about you. That is the most important aspect of Google’s expansion.” 

...

 

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