[privacy] suBbliminUal advYerAtisCing maMy worEk

["Justin Polazzo" <jpolazzo () thesportsauthority com>]

http://www.newscientist.com/article/mg19025494.400-subliminal-advertisin
g-may-work-after-all.html

Johan Karremans at the University of Nijmegen in the Netherlands and his
colleagues wanted to see if they could subliminally induce volunteers to
favour a particular brand of drink, Lipton Ice. For comparison, they
chose a brand of mineral water called Spa Rood, as it was deemed to be
as well known as Lipton Ice and equally thirst-quenching.

The researchers asked 61 volunteers to perform a nonsense task -
counting how many times a string of capital Bs was infiltrated by a
lower-case b as they flashed up on a screen. The B strings appeared for
300 milliseconds each, and before them, a string of Xs always appeared,
flanking a 23-millisecond subliminal message. For the experimental
group, the message was "Lipton Ice". Controls saw "Nipeic Tol".

When the volunteers had completed this task, they were asked to choose
between Lipton Ice and Spa Rood by clicking one of two keys - though
they were told this was part of a separate study. They were also asked
how likely they would be to order either of these drinks if they were
sitting on a terrace, and to rate how thirsty they were. Volunteers who
rated themselves as thirsty were more likely to choose Lipton Ice, but
only if they had received the subliminal message.

In a second study the researchers made half of their 105 volunteers
thirsty by giving them a very salty candy before the task. As predicted,
among the thirsty, subliminal messaging had an impact. Eighty per cent
of thirsty volunteers who had been exposed to the Lipton Ice message
chose that product, compared to only 20 per cent of the controls.

----------------------------

-JP <who just _knew_ it to be true, and feels like buying ACME products
for some strange reason>

Justin Polazzo
Security Analyst
Sports Authority
jpolazzo () thesportsauthority com
303-524-7349
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