Re: Not all adware is badware

["KF (lists)" <kf_lists () digitalmunition com>]

There is no confusion (at least for me).... its garbage no matter how 
you word it.

(*)ware in general is just about as annoying as the fact that you can't 
even get a friggin utility bill these days without half a ream of ads 
crammed in the envelope with my invoice or physically attached to the 
return envelope!

Its all trash... call it adware, call it spyware, call it creative 
advertising... its still garbage!
-KF


Richard M. Smith wrote:

> *There is a lot of confusion among Internet users as to the difference 
> between adware and spyware. *
>
> Adware--generally defined as software installed by consenting users 
> seeking free, value-added services in exchange for exposure to 
> advertisements--is often confused with, or used interchangeably with, 
> the term spyware--advertising-based software often installed without 
> the user's knowledge or consent. As a result, adware is frequently, 
> yet inappropriately, treated like spyware as a virus or malicious 
> software by anti-spyware programs.
>
> To end this confusion, adware vendors and marketers must do a better 
> job of teaching consumers and the software industry how to distinguish 
> adware from spyware. After all, the notion of providing services in 
> return for viewer eyeballs is not new and is comparable to viewing 
> advertisements in any other medium, such as network television, radio 
> and newspapers.
>
> The mere fact that the software is showing ads should not taint it as 
> illegitimate or cause users to associate it with malicious software. 
> However, when legitimate adware is listed in an anti-spyware scanning 
> process, it acquires an unjustified negative reputation and falls 
> victim to a serious churn problem that afflicts much legitimate 
> software, since users usually eliminate the application by clicking on 
> a default button to "clean" or "remove" suspicious software.
>
> Industry leaders such as Symantec have come to recognize the need to 
> differentiate between adware applications and also between vendors 
> that practice 100 percent transparency and those that do not. As such, 
> 100 percent transparent advertising-based software will be classified 
> by Symantec as low-risk with the recommendation not to remove. That 
> provides users with the choice, and it is a meaningful step for the 
> whole industry.
>
>  ... 
>
>
>         Biography
>
> Oren Dobronsky is co-founder and CEO of New York City-based Hotbar.com 
> <http://news.com.com/Not+all+adware+is+badware/http/:www.hotbar.com/>.
>
> ------------------------------------------------------------------------
>
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